Psychology by clothing color. Dark blue color in psychology. Blue color in psychology

16.06.2020

Tatiana Kulinich

Blue color is rightfully considered one of the most noble. Looking at it, we remember the shades of sky and water, elements that can be observed endlessly. Blue has also been used in art and jewelry making since ancient times. It was considered the most expensive, since for a long time blue paint was produced from the precious stone lapis lazuli. Accordingly, only rich people could afford blue clothes. Perhaps this is why many people subconsciously associate this color with something regal and majestic.

Shades of blue

This color has many different shades, but three of them are most often used. These are cyan, azure and ultramarine. The first shade, cyan, is a cross between green and blue. For this reason it is often called a shade of sea wave. Azure is a shade of blue, close to cyan. This is exactly what the sky looks like on a cloudless day and clear sea water. Ultramarine is the most rich, deep, magnetic shade of blue. Sometimes he is also called an electrician. Ultramarine is also a coloring substance, a mixture of silicon, sulfur and aluminum. Thanks to his invention, the color blue gained great popularity. Other shades of blue have no less euphonious names. For example, sapphire, midnight blue, Prussian blue, denim, etc.

Symbolic meaning of blue color

Blue is the color of the sky, literally and figuratively. Please note that even on Christian icons, blue almost always dominates the color scheme. This is especially true for images of the Mother of God. Blue is the color of purity of body and spirit, upward aspiration, spirituality. In this it is the opposite of the color red, a symbol of passion. The image of red and blue together, which can often be found on icons, denotes the subordination of the body to the spirit. The negative side of blue is puritanism and stiffness. Hence such expressions as blue stocking or blue beard. Here blue appears before us as a symbol of coldness and detachment.

This color is also one of the symbols royal power, of noble birth. “He is of blue blood” - this is often said about representatives of the upper class of society. IN ancient world Priests and kings most often wore blue clothes. In this way, they made it clear to the common people that they were connected with heaven and belonged to a higher caste. Traditionally, blue is considered a masculine color, associated with willpower, logic, and spirituality. In our culture, boys are taught it from a very early age by dressing them in blue or light blue clothes and buying toys of this color. However, it is worth remembering that women can also possess these conventionally masculine qualities, strong intellect and developed will. Therefore, the monopoly of men on this color is gradually becoming a thing of the past.

Physiological and health effects of the color blue

Blue color is known for its special influence on the central nervous system and other organs of the body. Its uniqueness lies in the fact that it invigorates and calms at the same time, that is, it harmonizes. If a person's excitement prevents him from working, he has high blood pressure, blue will relax and calm him down. Blue, on the contrary, can invigorate a tired, exhausted person with a weakened immune system.

It is worth remembering that the darker and deeper the shade of blue, the more pronounced its sedative effect. Such shades lower blood pressure, slow down metabolic processes in the body, and make you sleepy. Therefore, it is better to use them in the afternoon. Light and bright shades of blue have the opposite effect, invigorating and stimulating. Therefore, before starting a working day, an important meeting or an exam, it will be useful to meditate on lapis lazuli. This stone is painted in a beautiful, heavenly blue color. It is also the color of a strong will, so working with it can help those people who exercise a lot, diet, etc.

Psychological effects of blue

As mentioned above, blue is a harmonizer of energy. It reduces unnecessary nervous tension and adds strength to those who lack it. Blue helps improve memory. It has been observed that people work and study better in rooms painted blue. This color mobilizes, helps to focus on the goal, discarding everything unnecessary. Therefore, psychologists advise using it for people who are easily distracted, restless and absent-minded.

The blue color unobtrusively encourages trust and emphasizes the strength and authority of the person using it. Perhaps this is why this color is most often used in the dress code of various serious companies. This is the color of security and protection of the highest level. Please note that it is used by almost all international defense organizations, for example NATO or the UN. There is a lot of blue in airports and train stations, that is, places with an increased risk of danger.

Blue color in clothes, image

Blue clothing and accessories are an integral element of business style for both men and women. It emphasizes such qualities as professionalism, seriousness, wisdom, and reliability. It should be used to make a favorable impression on the employer or your business partners. However, recently, blue color is increasingly used by fashion designers to develop collections of casual and festive clothing. With its help you can create the image of a real lady, elegant and mysterious. Blue is not very conducive to communication, but it weeds out inappropriate, obsessive fans. You want to treat the lady in blue as politely as possible. On a subconscious level, this shade emphasizes the intelligence of its owner, her restraint and nobility.

Blue color in clothes is quite universal, suitable for women with any skin or hair color. However, those with pale skin with a pinkish undertone should not overdo this shade, as it can highlight their imperfections. Women with an aristocratic porcelain complexion or those with a golden undertone or tan can wear it in any quantity. Makeup using blue shadows or eyeliner is appropriate only in the evening. Use blue eyeshadow only if your skin and hair tone is cool tones. Blue mascara is often chosen by young girls to emphasize their originality.

Blue color in the interior

This color is a leader in the design of various work spaces, offices, reception areas, etc. Designers advise companies that work with law, medicine, and information technology to make the most of its dark versions. Here they use combinations of blue and white, gray, black. For other areas of activity, too much blue and these color combinations may be too heavy. When presented correctly, blue looks great in a home interior, especially in the newfangled high-tech style. Blue and silver as the main colors are suitable for both the living room and the kitchen, made in this style. However, it is worth remembering that high-tech will appeal only to those people who prefer minimalism and austerity to home comfort.

In the living room, this shade will look stylish, but it can somewhat constrain guests and household members due to its formality. Blue in moderate doses is good for the bedroom, because it calms and makes it easier to fall asleep. However, those couples who have problems in bed should beware of it. Blue can aggravate problems with sensuality. This shade is perfect for decorating a home office, especially for those people whose work requires mental stress. In small doses, blue in lighter and warmer shades (azure) can be combined with yellow and green.

Blue color in advertising

According to statistics, this color is most often used in advertising. Especially it concerns information technologies. Remember the most popular social media, their logos are blue. Psychologists believe that in this way their owners convince users of the prestige of their service and that their data is reliably protected. For the same reason, blue is often used in jars.

Color and character: love for blue or its aversion

If a person considers this color to be his favorite, this indicates his seriousness, restraint, and reliability. People who love this shade are accustomed to relying on logic and intelligence. They cannot stand strong emotions, considering them a sign of weakness; they can hardly be called romantic. These people are purposeful, clearly know what they want and will do a lot to achieve their dreams. However, they will never resort to meanness. Moral standards are sacred to them.

If someone doesn't like the color blue, it could mean two things. Either he lacks the qualities of blue (reliability, seriousness, spirituality) or he is tired of his own fixation on them in the past. The color blue is often disliked by people who were bluestockings or nerds in the past and hide it. If a person does not like the color blue throughout his life, this may indicate that he is used to taking life lightly, “without bothering.”

The shade of heavenly azure fascinates and attracts humanity just as it did thousands of years ago. Looking at it, we reflect on eternity, the meaning of life, spirituality. He forces us to grow and develop, to reach upward, to the sky. The color blue reminds us that we are all children of the Universe, and we should be proud of it.

Tatyana Kulinich for https://junona.pro

Everything in life is important, especially from a psychological point of view. Every touch, every color in our clothes is very important. For those who know about the existence of a connection between psychology and color preferences in clothing and are able to assess a person’s mood and character at a glance, colors are the pages of a book, in this case an open one...

Yes, yes, it turns out that when choosing the color of our outfit, we in large letters“we write” on our body: “I am passionate”, “It is better not to approach me”, “I am a business woman” and much more.

Let's talk about the language of color in more detail.

Let's start with the “extreme” colors of our outfits - white and black.

The psychology of white color is imbued with optimism and purity of thoughts. Those who dress in white are considered creative individuals who lack persistence.

The psychology of black in clothing is opposite in everything except creativity. This shade indicates a calm spirit. People dressed in black, according to psychologists, are in some way negative, looking at everything through a slight haze of mistrust. In life they are often overcome by doubts.

Next comes the transitional gray color of the clothing, followed by brighter colors. From a psychological point of view, a person dressed in gray wants to be inconspicuous, thereby belittling his importance. Psychologists recommend that such people actively work on self-esteem.

The psychology of color in the clothes of an honest, self-confident person is extremely simple - dress in brown. Among the characteristics of such people are: reliability, decency and success. As they say: “Just what you need!”

Psychology says only good things about the owners of red clothes: brave optimists who can easily cope with negative emotions, adventure lovers.

Purple clothing tells about the developed creativity of its owner. In addition, psychologists note that ladies (as well as men) in purple clothes have a rather painful sense of self-esteem and are very superstitious.

Blue in clothing denotes conservatism and devotion, first of all, to one’s principles and ideals. The one who wears blue is a good friend who will never become ballast or a burden. From a psychological point of view, you should look for friends precisely among such people, because they always empathize with those in need and rejoice for those who succeed.

The green color of things indicates a trusting person, always ready for open communication. Psychologists note that those who wear green clothes have a high ability to adapt, confidence and consistency in their actions and habits. In addition, they are characterized by optimism and an easy-going attitude towards any events.

Psychology says the following about the orange color of clothing: a symbol of determination and ambition. Psychologists note people in orange clothes as cold and influential. It is these people who make the world go round with their intelligence and activity.

Yellow clothes have pronounced “shades” of intelligence and creativity. Noble artists emerge from the rows of people in yellow robes. Psychology divides the yellow color of clothing into two parts. Pale signifies uncertainty, while bright signifies self-confidence.

And finally, let's say a few words about pink dresses, hats, blouses and so on on the list. Ladies in pink are very sensual and positive, capable of a bright expression of their love. In addition, they are distinguished by their touchiness, but grievances almost immediately disappear and are forgotten.

Well, we talked about some features of the psychology of colors in clothing. However, there are thousands of shades that can radically change the meaning of a particular character trait. We found out the opinion of psychologists about “pure” colors of clothing, and next in line are combinations of shades.

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Each color affects our psychological state. Some colors attract attention, others, on the contrary, repel. Therefore, the color of the clothes we wear shapes certain psychological sensations from our presence. By understanding the meanings of colors, you can manage the impression and create.

It should be taken into account that there are various factors influencing the perception of color, such as age, social status, territorial factor, as well as individual psychological characteristics

Blue/light blue color

The blue color inspires trust and creates the impression of seriousness, thoughtfulness and reliability. This is the color of authority; it is no coincidence that the business dress code for men at official business events prescribes wearing a dark blue suit. Blue color calms, but at the same time keeps you in good shape. Represents conservatism. Blue color is conducive to communication. Choose blue clothes when you want to overcome anxiety and excitement. This color is attractive to people of phlegmatic temperament. The combination of blue and white is considered ideal for careerists; this combination develops flexibility and the ability to adapt. This color is necessary if you need to restore balance in life. The most popular corporate color. The color of wisdom. Causes processes in the body that promote relaxation. Blue clothing symbolizes trust and loyalty.

Turquoise

Combines the positive properties of both blue and green colors. It has the ability to strengthen all body systems and gives rise to self-confidence. Wear turquoise to give yourself confidence and strength.

Green color

This is the most comfortable color for visual perception. Green color relieves fatigue and improves tone. The ideal color for gaining strength. This is the color of stability and prosperity and is often chosen by bankers. A dark green suit for men is a sign of conservative views, but at the same time, a small accent of this color in a tie creates the impression of a stubborn person. Light green, on the contrary, personifies youth, lightness and frivolity. In Islam, green is associated with heaven. A symbol of will and self-affirmation. Represents growth and development. Green helps suppress feelings such as jealousy, envy and greed. If you are a stylist-image maker, then be sure to take the course “Psychology for a Stylist”.

Red color

This is dynamics and passion. A woman in a red dress is always noticeable. Red should be worn when you want to attract attention and be in the center of events. But at the same time, if you want to establish contact and win over your interlocutors, it is better to choose softer shades of red, because rich red can not only attract attention, but also psychologically suppress, it is a very authoritarian color. Choleric people love red. In most Asian countries it symbolizes marriage, happiness and prosperity. People in red clothes seem more respectable. At work, too much red can make you nervous. A small element of red in clothing will help emphasize courage and energy. Add this color to your life if you lack enthusiasm and interest in life.

Pink color

The color of tenderness and love. When a girl puts on pink clothes, men awaken the desire to protect and protect her. Evokes tender feelings. Among men, pink is chosen only by the most confident. The color is absolutely not suitable for the business sphere, because it can be associated with naivety and frivolity.

Purple

In ancient times, violet dyes were extremely expensive, since they are rarely found in nature, so only members royal family could afford purple clothes. Since then, the color has been associated with royal grandeur and respectability. The color purple expands the imagination of creative people.

Orange color

Orange is the color of joy and optimism. Scientists say that prolonged contemplation orange color compensates for the daily dose of vitamin C. Orange creates a feeling of well-being and positivity, it gives energy and lifts your spirits. This color is not recommended for use in a business environment unless your business is related to creativity. Symbolizes creativity, inspiration, uniqueness and activity. Awakens appetite. Orange rooms are conducive to conversation. This color is clearly visible, which is why it is present in the clothing of road workers. Choose orange clothes when you need to lift your spirits.

Yellow

Just like orange, it lifts your spirits because it is associated with the color of sunshine and joy. Yellow, being a very bright color, always attracts attention. By choosing yellow clothes on a cloudy day, you will ensure a good mood for yourself and those around you. Yellow, like orange, is attractive to sanguine people. Radiant color. Symbolizes intelligence. Yellow in combination with black is considered a danger sign; most poisonous insects are colored this way color combination. In Japan it is associated with courage. Yellow carries the semantics of change, release and dynamic tendency. It personifies humor; it’s not for nothing that emoticons are colored yellow. Speeds up metabolism. Physiologically, it is the first color recognized by human vision. The visual sensation is brighter and more voluminous than white. Too much of an unbalanced person yellow color can push you to extravagant actions. Yellow is suitable for those who are insecure and those who need to attract attention. In small quantities it can give vigor and increase concentration. Improves memory. Yellow and purple are considered a mystical combination.

Brown color

Brown color is attractive; it is associatively warm and soft. This color promotes frank conversations. Well suited for a first business meeting or interview, in brown you will give the impression of a respectable, practical, stable and attractive person. This color helps in trade and financial matters. Brown imparts wisdom and the ability to maintain smooth relationships.

Grey colour

A neutral color, it does not evoke strong emotions, therefore it is suitable for a business environment, as it does not distract from concentration on important matters. Gray is the color of balance. Also, if you want to show your willingness to obey the rules, this may be relevant in a new workplace, wear gray. Gray symbolizes calm, regularity, security and maturity. But, at the same time, frequent wearing of gray clothes may not in the best possible way influence your image, you risk appearing as a faceless, withdrawn and uninitiative person. This color is indispensable in situations where you need to take the position of an outside observer, remaining on the sidelines. Native Americans associate this color with honor and friendship, while in Asia it is a symbol of compassion. Gray color is especially pleasant for melancholic people.

White color

Symbol of purity and lightness. Psychologically “quenches” irritation. White clothes are solemn and elegant, since white is a very easily soiled color; unlike other colors, it does not appear so often in everyday wardrobe, so white always attracts attention. Special attention. Throughout the world, the white flag is a symbol of reconciliation. A very bright white color can cause a feeling of anxiety and discomfort for some. At the same time, this color promotes clarity and freshness of thought.

Black color

Black color is elegant, but it does not catch the eye and does not stand out from the crowd. Positive associations: sophistication, grace, dignity and mystery. In China, oddly enough, this is a color for young children, in Asia it symbolizes career and knowledge. In Japan it is a rebellious color. Black color strengthens the will and helps to concentrate. Black builds distance, helps to distance oneself, it is chosen by people who communicate a lot, which is why in many stores consultants are dressed in black. Color therapy classifies black as a color that stimulates self-confidence.

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