The most popular Russian teenage magazines. English magazines for teenagers. Analysis of periodicals subscribed to the department of the Tyumen Regional Scientific Library named after. d.i. Mendeleev"

08.10.2023

Students, graduate students, young scientists who use the knowledge base in their studies and work will be very grateful to you.

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RUSSIAN FEDERATION

MINISTRY OF EDUCATION AND SCIENCE

FSBEI HPE "TYUMEN STATE UNIVERSITY"

INSTITUTE OF DISTANCE EDUCATION

SPECIALTY/DIRECTION/MASTER'S PROGRAM “TEDAGOGICAL EDUCATION”

Control Job

By discipline: « Children's literature»

“Modern Russian periodicals for children and teenagers”

Completed:

2nd year student

3rd semester

Akinfeeva Lyubov Vasilievna

2014

Introduction

1. Variety of periodicals for children and teenagers

2. Analysis of periodicals subscribed to the Tyumen Regional Scientific Library. D. I. Mendeleev"

List of used literature

Introduction

Relevance. The moral education of children and adolescents, their socialization and inculturation in modern conditions are of particular importance. Periodicals intended for children and youth can play a large role in shaping the value orientations of the younger generation.

Traditionally, the main functions of periodicals for children and youth were cultural, educational and educational functions. These traditions were already laid down in the first edition for children and youth - “Children’s Reading for the Heart and Mind” by N.I. Novikova. The emergence of these functions of children's journalism was closely related to the formation of the special status of childhood at the end of the 18th century.

Target: study of periodicals for children and adolescents.

To cover this topic more widely, we need to solve the following: tasks:

— consider the variety of periodicals produced for children and adolescents in Russia;

— analyze periodicals for children and adolescents that are in the collection of the Tyumen Regional Scientific Library named after. D.I. Mendeleev."

To solve the research problems, the following were used methods:

— analysis of literature identified on the topic;

— synthesis of the information received;

— bibliographic method.

Source base. Identification of literature for the work was carried out from the collections of the Tyumen Regional Scientific Library named after D.I. Mendeleev, information and library center of Tyumen State University, several sources taken from the Internet.

1. Variety of periodicals for children and teenagers

The revolutionary changes that took place in Russia at the end of the 20th century changed social life and caused negative consequences: an increase in crime, the destruction of moral guidelines, traditions, family values, and increased tendencies of destructiveness and immorality in society. All this affected the state of periodicals for children: the educational impact of the media sharply decreased, representatives of show business and the so-called “glamour” became role models. Periodicals stopped promoting the best examples of Russian art, concentrated their attention on Western cultural traditions, and began to advertise a way of thought and life alien to our culture. .

The first decade of the 21st century is characterized by the desire for qualitative changes in the system of periodicals for children and youth. Firstly, new literary, artistic and specialized publications are being revived and published: for younger children (“Funny Pictures”, “Murzilka”, “GEOLenok”, etc.) and older ages (“Pioneer”, “Koster”, “Nedorosl” and etc.).

Specialized magazines published under the patronage of the Orthodox Church (for example, “God’s World”) play a major role in the spiritual education of children.

At the end of the 20th century, environmental problems became topical; periodicals with an environmental focus were actively published (“Lazur”, “Filya”, “Svirel”, “Svirelka”, etc.). .

In recent years, a new type of children's press has begun to develop rapidly - Internet media. Currently, there are more than 20 Russian-language online publications for children on the Internet. It is impossible to give an exact figure, due to the fact that a number of publications appear and quickly disappear from the Internet, others are regularly updated. Scientific publications consider children's online press as a broad concept that includes: “adult or youth online press that has fallen into the area of interest of children and adolescents; online publications for children, independent or created as a website page for adults; “actually children’s” online publications, with a predominant share of participation in their preparation by children and adolescents.” The scientific literature has yet to develop a typology, identify the main genre varieties, and analyze the content of the children's online press.

Thus, despite the active development of modern periodicals for children and youth, the main problem remains the lack of romance, a common idea, and positive characters. It is necessary to revive cultural traditions in the field of spiritual, moral, family, patriotic education of the younger generations; a skillful combination of pedagogical and aesthetic should contribute to an effective impact on the minds and hearts of young readers.

2 . Analysis of periodicals subscribed to the Tyumen Regional Scientific Library. D. I. Mendeleev"

Tyumen Regional Scientific Library named after D.I. Mendeleev (GAUK TONB) is the largest regional research center, organizer and coordinator of the entire library system of the Tyumen region.

The library subscribes to about 1,000 newspaper titles and magazines, including those aimed at children and teenagers.

The analysis of collected periodicals was compiled on the basis of the Union Catalog of periodicals and publications of NTI bodies received by libraries in the city of Tyumen.

The greatest demand among young readers is for periodicals about animals: “GEOLenok”, “Friend”.

Magazines "Friend" Magazine for cat lovers" and "Friend. Magazine for those who love dogs" is the oldest and most popular publication that professionally covers a wide range of issues about dogs and cats: care, breeding, training, etc.

The Soviet-Russian magazine “Rovesnik” will talk about music, cinema, and education. The magazine is designed for young people aged 14-28.

The library offers for older readers the popular science magazine “Young Local Historian,” which publishes interesting articles about history, nature and geographical discoveries.

The magazine “Young Naturalist” is a popular science magazine for children and youth about nature, natural history, biology and ecology. Published since July 1928. In some years, the magazine's circulation reached almost 4 million copies. The magazine introduces children to all the diversity of life in the animal and plant world, fosters a love for nature, teaches them to take care of its riches, helps schoolchildren develop a materialistic understanding of natural phenomena, and talks about the latest discoveries of biological science in a popular form.

The library also subscribes to the world-famous magazine about nature for children, “Young Traveler”. Pictures of the best photographers in the world; the latest information on biology and geography; stories from real travelers; unique corners of the planet; unusual records on the verge of human capabilities - all this can be found in this magazine.

For library users interested in Orthodoxy, GAUK TONB is equipped with the Orthodox youth magazine “Heir”. “Heir” is a unique Orthodox magazine made by young people for young people! The magazine is both funny and serious. We create articles, reports, interviews, stories in it to interestingly tell you about what we saw and learned.

The GAUK TONB fund presents the newspaper “Tyumen Fidgets,” a newspaper about children and for children. The regional children's newspaper "Tyumen Fidgets" is published once a month. Distributed to schools in all districts of the south of the region and the city of Tyumen. Published with the financial support of the administration of the Tyumen region. Its publisher is Tyumen Publishing House. library of periodicals child

The newspaper is made with the participation of children, with the active support of journalists from regional newspapers, teachers, psychologists, workers of creative and sports centers, as well as the public movement “Tyuments - for a healthy lifestyle.”

Thus, in the State Autonomous Institution “Tyumen Regional Scientific Library named after. D.I. Mendeleev" only a small part of periodicals for children and adolescents is subscribed. A wider list of titles, complete with periodicals, is presented in the Tyumen Regional Children's Scientific Library named after. K. Ya. Lagunov" and in city libraries (City Youth Library, Family Reading Library named after A. S. Pushkin, Central City Library).

Conclusion

Magazines for children and teenagers in an accessible form explain to the child where he lives, what is around him, open his eyes to the beauty of nature, help him to know good and evil, and strive to satisfy children's curiosity. Periodicals serve the purpose of practical exploration of the world (independently or together with adults): read in order to apply the acquired knowledge in practice. Therefore, on the pages of magazines you can find many educational games, competitions, tasks and exercises (quizzes, tests, riddles, mathematical problems).

It should be noted that, unfortunately, the culture of reading periodicals in families has been lost, although parents should instill an interest in printed materials, cultivate love and respect for them. And few parents know about the existence of a mass of magazines and newspapers for children. Meanwhile, the variety of printed children's publications on the Russian market has recently been so great that it is simply impossible to cover them all in one small review. .

Commercialization has a huge impact on publishers today. In this case, the ability to sell your product becomes more important than the quality of the publication. In recent years, the scope of publications for children has expanded significantly, while such literature does not always meet quality standards and moral requirements. Children are attracted to bright pages, but neither they nor their parents realize how negative the influence of low-quality mass-produced periodicals is. No matter how sad it may sound, the rise in profits has become more important than providing children with good, kind and high-quality periodicals. .

Unfortunately, the problems of children's publications for preschoolers are not subject to scientific research. Attention is paid to children's periodicals in general, despite the fact that, from a theoretical point of view, within the framework of publications for children, it is relevant for audiences aged 0 to 18 years, that is, until the child becomes an adult. .

Spsearch for used literature

1. PRO children's reading: collection of teaching materials /

Munits. ob-nie b-k; Ch. ed. L. A. Glinskikh. - Ekaterinburg: , 2010. - 68 p.

2. Belousova V. Tyumen fidgets / V. Belousova // Tyumen region today. — June 28, 2012

3. Gaidamanova, E. V. Periodicals for children and youth: cultural and historical experience and development trends / E. V. Gaidamanova. / Electron. Dan. — Access mode: http://sheshuki.ru/sheshukovskie-chtenija/reports/118.

4. National program for the support and development of reading and methodological recommendations for its implementation: / . - Moscow: Interregional Center for Library Cooperation, 2009. - 479 p. : table ; 22 cm. - (Homo sapiens, Homo legens). — Bibliography sublinearly note — 1000 copies. — ISBN 978-5-91515-027-0 (translated)

5. About us, Friend magazine //Wikipedia. — Electron. Dan. — Access mode: http://droug.ru/o-nas/. — (Date of access: 11/12/2014).

6. About the project //Heir. — Electron. Dan. — Access mode: http://www.naslednick.ru/online/about/.

7. Coeval, magazine //Wikipedia. — Electron. Dan. — Access mode: https://ru.wikipedia.org/wiki. — (Date of access: 11/12/2014).

8. Consolidated catalog of periodicals and publications of NTI bodies received by libraries in Tyumen / GAUK TONB. . - Tyumen: GAUK TONB, 2013. - 102 p.

9. Tsymbalenko, S. B. Teenager in the information world: the practice of social design / S. B. Tsymbalenko. - Moscow: Research Institute of School Technologies, 2010. - 252, p. : ill., table. — (School technologies. Praktika).

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Top 10 English Language Magazines for Teens

Andreev in the aspect of ways of depicting children.

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Children's literature of the 17th-20th centuries.

The richness and diversity of children's folklore of the Russian people - heroic epics, fairy tales, works of small genres. Printed books for children. Analysis of children's literature of the 17th-20th centuries. Poems by N.A. Nekrasova for children. Ideological and creative quests of L.N. Tolstoy.

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The thematic and genre diversity of S.Ya. Marshak

S.Ya. Marshak is a children's poet, playwright, translator, editor of children's books, and critic. The ethical ideal in fairy tales and plays and its connection with folk traditions. Poems for children and about children. Journey from A to Z - a poetic encyclopedia for children and lyrics.

test, added 02/06/2012

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Specifics, place and role of children's literature in the modern world and in raising children. The originality of myths of different peoples. The Bible, ancient Russian literature in children's reading. Literary fairy tale of the 19th–20th centuries. for children. Stories in Russian literature of the 19th century.

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Images of children in the Christmas stories of Charles Dickens and Christmas stories of Russian writers of the second half of the 19th century

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Teen magazines— magazines aimed at underage female readers. They usually consist of gossip, news, fashion tips and interviews and may include posters, labels, small samples of cosmetics or other products and inserts. There should still be any magazines specifically aimed at the teenager.

Story

In the United States, teen magazines were conceived during the 1940s.

YOUTH MAGAZINES

In the United Kingdom Honey Fleetway (1960–1986) is regarded as establishing the sector. Teen magazines are produced in many countries around the world and have wide popularity in Australia, Latin America, Europe and Asia. Seventeen Magazines began publication in the US in September 1944 and was the first magazine dedicated to the needs and likes of teenagers.

While some teen magazines focus almost exclusively on music and movie stars, others feature more extensive coverage of lifestyle issues and are effectively junior versions of magazines such as Cosmopolitan or Cleo.

Notable American teen magazines include Seventeen And Teen Vogue. Popular now defunct magazines were Sassy, YM, CosmoGirl, Teenager and Teenage People. Large scale Canadian teen magazines include Faze. Since 1972, teen magazines in the United States have addressed the African-American market with publications such as right on!(produced by Sterling-McFadden, who also produces Tiger Beat), And Word Up!.

Like other mainstream magazines, teen magazines can be found every month in supermarkets, pharmacies, convenience stores and newsstands. In recent years, teen magazines have also appeared on the World Wide Web. Examples of these include , Disturbing in Canada, which is published both online and in print versions.

In the UK, changes in the way teenagers spent their money (and the fact that there were fewer of them even though they had more cash) led to many casualties in the 1990s because titles were unable to compete with mobile, digital and media online. Magazine publishers have lowered the age range with titles for "tweenagers" (ages 9 to 13) gaining popularity such as, Hot.

Teen magazines tend to be categorized as lifestyle (e.g. Sugar), entertainment (often based on music), or comics.

Online

In the UK, sales in the magazine's teen sector peaked in 1998. Teens had many more attractions competing for their cash and their attention, such as media delivered online and on mobile phones. In addition, the booming celebrity weeklies have attracted more teenagers from even younger ages (driven by the celebrity series). In response to this, in April 2007, National Magazines - publisher Cosmopolitan And Cosmo Girl!— started a digital weekly magazine for teenagers, Jellyfish, in testing. This was the second attempt in the UK to establish a new online business model, the first being Monkey from Dennis, who aims to market to men aged 18 to 34. In both cases, readers sign up to be sent "eMag" by email. Each issue features interactive elements and "pages" that can be "morphed." However, National Magazines were closed Cosmo Girla! in June and experiment on Medusa was nearing its end in August.

External links

Monthly V SHINE international

Magazine
Teen movie
List of teen magazines
List of teen films
List of teen sitcoms
Teen sitcom
Teen (disambiguation)
List of teen dramas
Teen drama
Magazines Category:Teens"
Ralph Macchio
Bravo (Romanian magazine)

Oops! was my favorite magazine when I was 12-16 years old. I tried reading Yes, and Elle, and Cool Girl, and Lisa, and even Cosmopolitan, but only in this magazine was I truly interested in almost every page.

Oops was created specifically for teenage girls!- in the “Stars” section they write about Justin Bieber, Selena Gomez, Taylor Swift, the heroes of “Twilight” and other teenage idols. All articles, tests and horoscopes are designed for schoolgirls or students, because they talk about relationships with parents and boyfriends, grades, tests and choosing a profession. There is no advice here on housekeeping, proper care of clothing, or other household chores. Previously, there weren’t even recipes. In the “Fashion” section there is youth fashion, and in the section with makeup and hairstyles there are cheerful youth make-ups. By the way, earlier in Oops! advertised clothes and cosmetics with fairly affordable prices, but recently some items that were a bit expensive by student standards began to appear.

Yes, there are different bows, some are quite decent, and there are also those that are more suitable for informal people. Well, this is, as they say, something for every taste =)

And even now, when I want to feel a little nostalgic, I can read this magazine (though now not in paper, but in electronic form). Of course, I don’t feel the same euphoria from it, I quickly flip through most of the pages, but some things still remain interesting.

Oops! is changing, and some sections no longer exist in it. I remember that I really liked the humorous section “A Difficult Case,” in which the girls talked about the unfortunate situations they found themselves in.

In those days (and maybe even now, I don’t know much about the market for modern youth magazines) Oops! What distinguished it from the rest was that it contained many psychological tests and articles. And I really loved the tests =) Yes, even if these are truisms, but as a teenager I really liked them and it seemed that everything was written correctly and to the point. I don’t remember the magazine giving any “harmful” advice. Here, for example, is one of the articles. There doesn’t seem to be anything harmful, just the usual advice:

And the fact that they write about sex is as if a modern child has nowhere else to learn about sex than from this magazine. We are not in the USSR, where there was no sex. Early pregnancies are provoked not by an article in a magazine (it will tell you how to avoid this pregnancy), but by sexual ignorance and lack of brains.

In order to understand the current state of the market for magazines for teenagers, we looked through the “Press of Russia” catalog for the current year, 2012 (heading “Children’s and youth publications”) and identified 71 publications in it (presented in the appendix) aimed at a teenage audience. Their circulation ranges from 998 copies. (Orthodox literary and artistic magazine “Korablik”) up to 250,000 copies. (youth magazine “All Stars”). It is noteworthy that regional Orthodox and literary-artistic publications have a circulation significantly lower than popular youth entertainment magazines dedicated to show business stars.

Researcher A. Bazanov explains the significant excess of circulation of teenage leisure press by the high profitability of publications of this type. In his opinion, their popularity among teenagers is explained by the fact that “such purely commercial magazines are focused primarily on entertaining young people.” Bazanov, A. Catastrophe. Children's magazines today [Text] / A. Bazanov // Moscow 2006 - No. 3 P. 172

The intended purpose of modern children's and youth magazine periodicals is largely determined by its founders, publishers, and editors. Today, government and public structures, news agencies and publishing houses, commercial organizations, and editorial teams of newspapers and magazines are engaged in the production of periodicals.

The publishing houses “Young Technician”, “Rovesnik”, “Egmont Russia”, RIC “Kasseya”, “Roscher” each have three magazines in the catalogue, and the publishing house “Comics” - four. This fact speaks of the emerging trend today towards the concentration of several publications within one publishing structure.

We also noted that today the majority of publications for children and youth in the market conditions, trying to attract the attention of a wider audience, are increasingly turning to several age groups at once: primary schoolchildren and young teenagers (almanac “Klepa”, magazines “Svirel”, “GEOlenok” ”, “Misha”, etc.), younger teenagers and high school students (magazines “Bravo International”, “Boomerang”, “Marusya”, “Juliet”, etc.), high school students and youth (“Our Youth”, “Student Meridian” , “ELLE Girl”, “Oops!”, “Yes!”).

Knowing age characteristics helps editors take into account the interests and meet the needs of young audiences. Depending on the age at which the publication is intended, its content, structure, form and volume are determined. During the formation of children's publications, the socio-psychological characteristics of readers are also taken into account.

In the “Press of Russia” catalogue, the largest number of magazines are intended for younger teenagers (11-14 years old) - 44, for older teenagers (15-17 years old) there are half as many magazines - 22. At the same time, 6 magazines can be distinguished, designed for quite a wide audience of children and youth. There are 6 of them: a popular science magazine about the surrounding world for children and teenagers “Children’s Encyclopedia AiF”, a comics magazine “Team of Superheroes (MARVEL)”, a computer magazine for beginners “Computer - Mouse”, a literary and artistic environmental magazine “Lazur”, monthly supplement to the magazine "Young Technician" "Lefty", popular scientific technical publication "World of Technology for Children".

Based on their intended purpose, we have identified 10 types of magazines.

1) Leisure (entertainment) general purpose

Today this is the most popular type of magazine, aimed mainly at teenagers from 10 to 17 years old. These magazines present themselves as magazines that cover problems and events that are interesting and relevant to teenagers.

The topics of these journals, as a rule, are not distinguished by scientific knowledge and diversity; their main sections are similar to the adult tabloid press: cinema, music, fashion, show business news, information about the personal lives of “stars”, sex, horoscope, tests, jokes. The magazine “Bravo International” is published under the slogan “BRAVO - with us you are in the know!” and positions itself as a magazine that answers the questions “you can’t ask your parents.” Bravo International, July 2012, No. 7. Such magazines often use youth slang. This type includes the magazines “Bravo International”, “Boomerang”, “Rovesnik”.

Universal leisure publications are actually the only magazines of this type that include teenage boys in their audience. There are practically no periodicals focused exclusively on the education of young people.

Much of the teen leisure press is aimed at an audience of teenage girls. These are magazines for girls “Bravo international for GiRL!”, “Girl”, “All Stars”, “Marusya”, “Juliet”, “Girls”, etc. These magazines often cultivate the image of a “stylish girl” and pay great attention to girlish interests, lifestyle: they provide practical recommendations from psychologists, sexologists, makeup artists, designers, cooks, stylists and fashion designers. Advertising of expensive clothing models from well-known companies is adjacent to sections that talk about how to update your wardrobe, build relationships with your loved one, as well as “star” news, psychological tests, and horoscopes. Often, “girl magazines” conduct an active dialogue with teenagers on intimate problems (questions and answers) and try to provide psychological help. The magazine “Marusya” has many columns analyzing psychological, moral and ethical problems. “Marusya”, September 2012, No. 9.. By analogy with the adult press, a magazine about love and relationships recently appeared in youth journalism (“I’m 15”, “Romeo and Juliet"). These magazines are very popular among teenage girls. "I'm 15", June 2012

Targeted at a teenage audience and popular among older teenagers are youth women's glossy Russified versions of Western publications, magazines of a new type - “lifestyle”.

Foreign glossy publications were easily able to win the interest of Russian consumers, since there were no competitors among domestic publications. E. V. Shabalina explains the success of glossy magazines by the fact that their creation and distribution are carried out by publishing media holdings that produce glossy magazines in Russia: “Yes!” published by Independent Media, "Oops!" - Burda, “Elle Girl” - Hachette Filipacchi Shkulev. Shabalina, E.V. “Glossy” magazines: manipulation of reading [Text] / E.V. Shabalina, M.V. Shabalina // National program for promoting reading: Ural version: materials of the Ural Library Assembly / ChGAKI; comp. T.D. Rubanova. - Chelyabinsk, 2007.

Publishers of glossy magazines see their goal as forming and maintaining the reader’s ideas about a fashionable lifestyle. Such magazines “about fashion and style for girls”, which form the image of a girl for whom fashionable appearance is of paramount importance and position themselves as “your first glossy magazine”, include the magazines “Oops”, “Yes!”, “Elle Girl” .

Such magazines reflect typical women's interests: personal life, healthy lifestyle, style, makeup (as an example - the appearance and style of Western stars), work, study, entertainment, psychological aspects of the life of a modern “ideal” woman. A lot of space in such magazines is devoted to expensive advertising of branded clothing and cosmetics, articles about show business stars and the fation industry.

2) Popular science magazine

To this type we include publications that popularize science, technology, art, and broaden horizons (“Children’s Encyclopedia AiF”, magazines “Why?”, “Lefty”, “GEOlenok”, “Young Naturalist”, “Young Technician”, “Sketch”) . Popular science publications also include educational and educational publications that are methodological in nature and intended to assist in the education of adolescents and high school students, since they also perform the function of disseminating knowledge - in our case, this is the magazine for English language learners "SPEAK OUT".

3) Literary and artistic magazine

We included in this type art publications involved in aesthetic education (the almanac “Lazur”, the magazine “Sibiryachok”, which have an environmental focus, “Svirel”, the almanac for family reading “Kind Word”, etc.).

Most of these magazines, along with literary works, publish materials that popularize literature, art, and history.

4) Information and journalistic magazine (for older teenagers)

The purpose of information and journalistic publications is to report on the world around us, highlight the socio-economic problems of young people, and influence the conscious choice of means to solve them. In the catalog we are considering, there are unjustifiably few such publications - only 2 - “Our Youth” and “Student Meridian”.

5) Children's educational and entertainment magazine (children's leisure press)

Basically, children's educational and entertainment magazines are aimed at both primary schoolchildren and young teenagers. We included the magazines “Apelsinka” (Chelyabinsk region), “Vesely zateinik”, “Cool Magazine”, “Klepa”, “Murzilka”, “Fairy Tale World” and others to this type.

Children's leisure periodicals are characterized by publications of works by Russian, Soviet and foreign classics. Small literary genres are published, i.e. poems, stories, humoresques, novellas

Most children's publications are entertaining. They are created on the principle of “entertaining and teaching.” Game elements are always used, developmental and educational tasks are given (riddles, coloring books, board games, homemade products, etc.).

To attract children and keep their attention while reading, stimuli such as color, contrast, illustrations, layout and composition features, and the presence of additional incentives are used: stickers, inserts, prizes, crafts. All educational and entertainment magazines are multi-colored and colorful.

6) Specialized magazine

To this conditional type of magazines we include publications devoted to a specific topic that is of interest to a narrow circle of readers. In our case, for younger teenagers - magazines dedicated to applied creativity: the magazines “Masterilka”, “Collection of Ideas”, “Girls - Boys. School of Crafts" and its appendix "The Joy of Creativity", etc.; - a magazine dedicated to fine arts (for professionally engaged children) “Young Artist”,

For older teenagers - a magazine dedicated to the fight against drugs "Narconet".

7) Comics magazine

Traditionally, this type of publication is popular among readers of primary school age, especially boys, but the magazines themselves claim that their audience is up to 12 years old, i.e. include younger teenagers. And the magazine “Superhero Team (MARVEL)” is aimed at younger and older teenagers.

Comics are divided by gender

In our case - for girls - “Totally Spies / Super Spy Girls”,

for boys “The Adventures of Scooby-Doo”, “Team of Superheroes (MARVEL)”, but also universal ones, without division into gender, such as “Comics of the magazine “Entertaining Pun”” are also often found.

8) Computer magazine

Among the magazines about computers and computer games we include “Gaming Mania”, “Country of Games”, “Hacker”, “Computer - Mouse”, etc.

9) Orthodox magazines

According to the sensitive remark of researcher A. Bazanov, the majority of Orthodox children's magazines are “kind and sweet.” Orthodox magazines are published by “enthusiasts trying to the best of their ability and ability to support the people in such critical times.” Bazanov, A. Catastrophe. Children's magazines today [Text] / A. Bazanov // Moscow 2006 - No. 3 P. 169

We included “Korablik”, “Orthodox Rainbow” (Samara), “Heir”, “Sasha and Dasha” to this type of publications.

10) Crosswords. Scanwords

This type of publication is aimed at younger teenagers. The catalog presents two magazines of this type: “Golden Antelope”, “Crosswordland”.

Thus, according to their intended purpose, modern teenage magazines can be divided into 10 types.

The number of logs in each type is as follows:

Leisure publications - 17 (of which 7 are universal magazines, 6 are for teenage girls and 4 are glossy magazines for girls);

Popular science publications - 12 (of which: 10 - for younger teenagers, 2 - for older teenagers);

Literary and artistic publications - 11 (of them: 8 - for younger teenagers, 3 - for older teenagers);

Children's educational and entertainment magazines - 6;

Comics magazines - 6 (of which: for girls - 2, for boys - 2, universal magazines - 2);

Specialized magazines - 6 (of which 4 are devoted to applied creativity, 1 - to fine art techniques, 1 - promoting the fight against drugs, the Narconet magazine);

Computer magazines - 5 (of which: 1 - for younger teenagers, 4 - for older teenagers);

Orthodox magazines - 4 (of which: 3 are aimed at younger teenagers, 1 - at older teenagers);

Crosswords - 2 (for younger teenagers);

Information and journalistic magazines - 2 (for older teenagers).

Unfortunately, even with a typological analysis of magazines, we can come to a disappointing conclusion: the modern Russian teenage press is disproportionately represented by entertainment (leisure) magazines, which lead the developing personality away from the realities of life, accustoming the teenager to lightweight information that does not require reflection. Serious, informational and journalistic publications have become on a par with crosswords in terms of the number of products offered on the market. The modern market of magazines for children is constantly growing, new publications are appearing, and competition is intensifying.

Printed publications for teenagers and young people also existed in the USSR - “Coeval”, “Smena”, “Interlocutor”, “Student Meridian”, “Pioneer”, “Technique of Youth”, “Youth”, “Young Naturalist” and others. But when foreign publishers appeared on the Russian market, Soviet magazines, according to the definition of Sergei Vereikin, editor-in-chief of Cool magazine, “deflated” due to the fact that they ceased to be exclusive sources of information and were unable to gain a foothold in the new market conditions in time. Only “Rovesnik” and “Sobesednik” survived, but they, as experts say, are “too old” to be considered a youth press. Unable to withstand the competition, magazines that began to be published in Russia (for example, “Kruto”) are also leaving the market.
At the same time, new publications continue to enter the market today. In 2003, the magazine "Yes! Factory of Stars" appeared (now it is called "Yes! Stars"), in 2004 - Teens, "Factory", Bravo.Posters. In May 2005, the SPN-Media publishing house, together with the TNT television channel, began publishing the Reality Show House 2 magazine. The 100,000th circulation of the first issue, according to Dmitry Naida, deputy editor-in-chief of Reality Show House 2, was sold on the first day. Now the magazine's circulation is already 600 thousand copies.
The inclusion of publications in the segment of teenage and youth press is ensured primarily by their audience: the age of readers is 12-24 years old, the core is 14-17 years old. The leaders in the youth press market today are publications that appeared in post-Soviet times, in the 90s and early 2000s. Thus, in terms of audience reach (AIR), 10 publications were included in the TNS Gallup Media rating as of April 2005 (see diagram). In this material we consider magazines with a coverage of the Moscow press audience of more than 1% - these are "Yes! Stars", Yes!, "Hammer", "Hooligan", Oops!, Cool, Cool Girl, Elle Girl. The segment of youth and near-youth magazines partly includes music (Bravo.Posters, Rolling Stone) and computer publications (PC Games, Igromaniya, etc.). But we do not consider them due to their narrower focus and coverage of the Moscow audience of less than 1%.
Publishers note that the youth press market is now in an active phase of development. In their opinion, the peak of popularity of this segment is still ahead, because the mass consumption culture is still in its infancy. At the same time, according to the State Statistics Committee, the number of births in the country is falling (about 2 million people were born in 1990, and less than 1.5 million in 2003) - accordingly, the number of potential readers of publications for teenagers and young people is decreasing. Margarita Luchina, NRS project manager, TNS Gallup Media: “One can hardly expect a strong increase in the audience of youth magazines - the number of this group is declining from year to year. The reason is the demographic crisis in Russia.”
The popularity of youth publications may also be affected by the rapid development of the Internet. Alexander Efremov, head of the press audience research group at the Video International analytical center: “Electronic and new media in 3-4 years can “catch” a significant portion of the youth press audience. Why? Young people are most actively exploring the Internet, and there is a declining trend of interest in print media under the influence of the Internet is more visible among young people. Therefore, youth publications will lose audience at a faster rate than other newspapers and magazines."
According to TNS Gallup AdFact, the TOP 100 publications in terms of advertising space in magazines for the period January - April 2005 (Moscow) included three youth magazines - "Molotok" (56th place), Cool (69th place), and Elle Girl (88th place).

SPECIES AND SUBSPECTS
The teenage and youth audience is a very specific segment. On the one hand, this is one of the most easily seduced segments of the population by big brands. On the other hand, compared to adults, they have lower purchasing power. Moreover, if adults are interested in the same topics at 25, 35 and 45 years old, teenagers change their preferences much more often. And they more categorically differentiate themselves from others by age and gender. Accordingly, magazines are also forced to focus on these audience groups.
As for age, publishers and researchers distinguish two groups. The first is teenagers 12-16 years old (middle and high school students, the upper limit is graduation from school). Cool and Molotok are targeted at this audience more than others. The second group is youth 16-24 years old. In turn, the second group is also conditionally divided into junior students (16-20 years old) and senior students (20-24 years old). Senior students often already have an independent income and are financially independent from their parents. This is a transitional audience from youth magazines to adults, and therefore not very numerous. Girls from Elle Girl tend to switch to women's magazines. And young people - from "Hooligan" to men's, automobile, computer, etc. The sub-segment of teenage magazines includes Cool, Cool Girl, "Molotok", youth - Oops!, Elle Girl, Yes!, "Yes! Stars", "Hooligan" ".
Publishers segment the press for teenagers and young adults by gender in this way. Universal magazines: "Hammer" and Cool; boys: "Hooligan"; for teenage girls: Cool Girl; for older girls - Oops, Elle Girl, Yes!, and "Yes! Stars"

YOUTH CONTENT
Teen and youth magazines most often build trusting relationships with the reader (the magazine is a close friend). Ilya Burets, Marketing and PR Manager Yes! and “Yes! Stars”: “The magazine can in some ways replace parents, answer questions that a teenager is embarrassed to ask the adults around him, for example, body care, sex. Regardless of what is happening in the country and the world, a youth magazine always writes more about cultural events, introduces the reader to news from the world of music, cinema, and fashion trends."
“Young people are interested primarily in musicians and actors,” says Ekaterina Mil, editor-in-chief of the “Molotok” magazine. “The “second echelon” are athletes, models, and other heroes of gossip columns. Our readers are curious about any details of the personal lives of stars, as well as their success stories No less than teenagers are concerned about issues of survival in society (relations with parents and the opposite sex; the police, the army, aggression at school, choosing a future profession). Girls love horoscopes, fortune telling and tests. Thus, all youth magazines presented on the Russian market. can definitely be called musical or near-musical, and the rest of the content is determined by the editors based on the characteristics of their audience."
According to Sergei Vereikin, editor-in-chief of Cool magazine, youth publications are distinguished from other press by their non-academic style of presentation and presentation of materials. Lexically, they are characterized by youth slang (“to have a blast,” “get-together,” “party”) on the verge of literary and colloquial language. The authors communicate with their readers on a first-name basis, although they assure that they try not to slip into familiarity.
Standard thematic blocks of youth magazines:
- news, rumors, gossip and show business scandals;
- interviews with “youth” stars - Britney Spears, Dima Bilan, numerous manufacturers, etc.;
- new names in music, new styles and directions;
- youth fashion: makeup, clothes;
- psychology, love stories, gender relations (sex and everything connected with it);
- professional guidance;
- the problem of earning and saving money;
- extreme sports, travel;
- tests, horoscopes, jokes, crosswords.
As for the design of youth magazines, they are distinguished by an abundance of posters, large photographs, colorful displays and other bright, eye-catching elements.

YES! STARS

Published since October 2003. At first the magazine was called "Yes! Star Factory" and was published jointly with Channel One. The editors say that this was a mutual decision between the publishing house and television. The main characters of the publications were and remain now the participants of the TV project of the same name.
In March 2005, the magazine was renamed and is now published under the name "Yes! Stars". According to the publisher, this is due to the end of the television project in December 2004. However, the central theme of each issue is still the life of the “manufacturers”, as well as other young stars of Russian and foreign show business (they receive approximately equal attention). The publication of the magazine in support of the popular TV project turned out to be in demand - its circulation for the period from November 2003 to November 2004 increased more than seven times - from 100 thousand copies to 747 thousand. Now the circulation has decreased due to the end of the TV project.
Publishing House: Independent Media
Publisher: Margarita Tyrina, editorial director Irina Ilyina, editor-in-chief Sergei Oleshchenko
Periodicity: monthly (release date 17-19th)
Volume: 84 stripes
Declared circulation: 450 thousand copies
Core audience*: mostly (78.3%) students 16-24 years old
Spreading: For now, the magazine can only be purchased at retail. 34.5% of the circulation is sold in Moscow, 58.1% in all Russian regions and 7.4% in the CIS and Baltic countries. From January 2006 the magazine will be distributed by subscription
Main advertisers in 2005**: Big-Bon, Clean & Clear, i-Free, Infon, L"Oreal, Mentos, Nikita, Samsung, Siemens, Smx-Com

YES!

The magazine began publication in Russia in September 1998; it is a completely Russian product, invented by Igor Shein, who currently holds the position of editor-in-chief of Robb Report magazine. In September 2004, Yes! completely switched to mini format (size A5). According to Margarita Tyrina, the magazine's publisher, this is a more convenient format. She notes that thanks to the change in format, it was possible to increase circulation by 40% during 2004. The design and content of the magazine also changed, more special projects appeared, for example, in October 2004 a double issue was released, one half of which was called Yes (for good girls), and the second - No (for bad ones). The November issue was 100% dedicated to boys. Also, discs, reader cards, etc. are regularly included with the magazine. Publishers position Yes! as "your first glossy magazine."
Publishing House: Independent Media
Publisher: Margarita Tyrina, editorial director Tatyana Gevorkyan, editor-in-chief Irina Ilyina
Periodicity: monthly (release date: 1st)
Declared circulation: 160 thousand copies
Volume: 148 stripes
Core Audience: mostly girls aged 16-24 years, high school students of secondary educational institutions and universities (family income - average and above average)
Spreading: 97.3% - retail (50.5% of the circulation is sold in Moscow, 42.6% - in all regions of Russia, 4.3% - in the CIS and Baltic countries), 2.7% - subscription
Chanel Group, Jamilco, Johnson & Johnson, IFD, i-Free, L"Oreal, Mexx, Nike, Procter & Gamble, Samsung

HAMMER

Published since 1999. For the first two years, the magazine was published in A3 format, and since 2002 - in A4 format. According to Ekaterina Mil, editor-in-chief of Molotok, this format is more convenient for reading and working with advertisers. Since the end of 2002, a separate publication has been published in A3 format - the magazine "Molotka Posters" (16-24 pages). The central poster of the "Hammer Posters" is a double-sided A1 size poster. Since June 2003, the magazine has been published by the Molotok Publishing House, whose 100 percent owner remains the Kommersant Publishing House. Since November 2004, Molotok has increased the number of strips from 48 to 56.
The magazine is intended for boys and girls almost equally. "Molotok" contains a lot of information about show business, interviews with young Russian and foreign stars (McCauley Culkin, Stas Piekha). Topics covered - relationships with parents, in a group, etc. Lexical features: “Molotok” contains the most youth slang.
The magazine sponsors various musical events - festivals "Invasion", "Chart's Dozen", "Bomb of the Year", the MTV RMA 2004 awards ceremony, concerts of Rasmus, Garbage, Rammstein, "Beasts", Smash!!, tATu, punk, dance , rap festivals.
Publishing House: "Hammer"
Chief Editor: Ekaterina Mil
Periodicity:
Declared circulation: 215 thousand copies
Volume: 56 stripes
Core Audience: girls (52%) and young people (48%) 14-17 years old
Spreading: 97% - retail, 3% - subscription. 53% of the circulation is distributed in Moscow, 7% in St. Petersburg, 40% in all regions of the Russian Federation
Major advertisers in 2005: i-Free, Infon, Jippii, Libresse, L`Oreal, Nokia, Panasonic, MTS, Svyaznoy, Zh chain of stores

HOOLIGAN

The magazine has been published since 2002. It was started to be published by people from the team of the magazine "Hacker", which over time became a niche computer magazine (not for dummies), and "Hooligan" - more universal.
For "Hooligan" the leitmotif is the theme of youth culture, healthy and positive rebellion characteristic of young men at this age.
Publishing House: "Game Land"
Chief Editor: Vladimir Ryzhkov
Periodicity: monthly (release date: 10th)
Declared circulation: 81.5 thousand copies
Volume: 112 stripes
Core Audience: young people from 16 to 25 years old. Publishers differentiate their audience as follows: 40% mainstream ("proper boys"), 25% - extreme sports, 15% - "nerds", 15% - rebels, 5% - stylish
Spreading: about 45% of the circulation is distributed in Moscow, 7% in St. Petersburg, the rest - in the regions (mainly in cities with a population of over a million). 80% of the circulation is retail, the rest is subscription
Major advertisers in 2005: Adidas, Iriver, Mars, Nike, Philips, Reebok, Siemens, Solomon, Sokol beer, Sportmaster

OOPS!

Published in Russia since 2001. Since June 2005, the magazine has switched from stapled to glued. The cover has also become thicker. To increase the percentage of an older audience, the layout changed slightly, for example, the magazine began to be laid out in the style of “adult” women's publications. Since May 2005, editor-in-chief of Oops! became Elena Abashkina (previously, in 2002-2003, she was editor of Mini magazine).
Contents of Oops! close to the content of women's magazines. Main topics: fashion, style, beauty, lifestyle, fitness, healthy lifestyle of young girls.
Publishing House: Burda
Publisher: Dina Koveshnikova, editor-in-chief Elena Abashkina
Periodicity: monthly (release date: third Saturday)
Declared circulation: 260 thousand copies
Volume: 108 stripes
Core Audience: female students of universities and other educational institutions aged 17 to 20 years (family income - above average)
Spreading:
Major advertisers in 2005: Bourjois, Cilag AG, Infon, Frito Lay, Jippii, L"Oreal, Nikita, Procter & Gamble, Pupa, Smx-Com

COOL

Published in Russia since 1997. In 2005, the magazine “grew fat” from 40 to 60 pages. Intended for the youngest members of the teenage audience. Themes are mainly music and show business.
Publishing House: Burda
Publisher: Dina Koveshnikova, editor-in-chief Sergey Vereikin
Periodicity: weekly (release day: Monday)
Declared circulation: 220 thousand copies
Volume: 60 stripes
Core Audience: teenagers (boys and girls approximately equally) 12-19 years old
Spreading: in Moscow and in all regions of Russia, 95% - retail, 5% - subscription
Major advertisers in 2005: Johnson & Johnson, iFree, Infon, Jippii, Finko, Frito Lay, L'Oreal, Nikita, MegaFon, MTS

COOL GIRL

Published in Russia since 1997. In 2005, the magazine was relaunched - it became more glamorous, focused on fashion, beauty and style. The density of the cover has increased, the layout and layout have changed. The frequency of publication has decreased from twice a month to once, the volume of the issue has increased (from 48 to 76 pages) and the price (retail to 23 rubles). The necessary elements and paraphernalia of a glossy magazine appeared.
In connection with the relaunch, the former editor-in-chief of Oops! and Cool Girl Elena Losevskaya became the editor-in-chief of Cool Girl magazine only.
Much of the "new" Cool Girl is dedicated to relationships with the opposite sex. However, publishers do not put the word “sex” on the cover of the magazine (as more “adult” publications do), believing that this topic should be discussed as parents of teenagers would do - carefully and delicately.
Publishing House: Burda
Publisher: Dina Koveshnikova, editor-in-chief Elena Losevskaya
Periodicity: monthly (release day: fourth Saturday)
Declared circulation: 220 thousand copies
Volume: 76 stripes
Core Audience: mostly girls, high school students 12-16 years old
Spreading: in Moscow and in all regions of Russia, 95% - retail, 5% - subscription
Major advertisers in 2005: Boots Healthcare, Cilag AG, iFree, Infon, Finko, Glaxo Wellcome, L"Oreal, Nikita, MegaFon, MTS

ELLE GIRL

Published in Russia since April 2003. The first international editions of Elle Girl were launched simultaneously in the US and UK in September 2001. Currently, the magazine is also published in the USA, Great Britain, Canada (in the French-speaking province of Quebec), Germany, France, etc. At the time the magazine appeared in Russia, Elle Girl's circulation was 80 thousand copies.
Over the past two years, the volume of the magazine has not changed, and the design and content, according to Ksenia Kesoyan, brand manager of Elle Girl magazine, has evolved along with the readers. The main topics include cinema, sports, music, private life and personal relationships. Particular attention is paid to fashion and style.
A distinctive feature of Elle Girl magazine is communication with the audience through event-marketing promotions. For most Elle Girl readers, the "Pack Your Bag for a Trip to Milan" (2003), "Star Ticket" (2004) and "I'm Lowe New York" (2005) contests have already become a brand within a brand.
Publishing House: AFS
Chief Editor: Olga Zaretskaya
Periodicity: monthly (release date: 18th-20th)
Volume: 132 stripes
Declared circulation: 140 thousand copies
Core Audience: mostly girls 16-19 years old
Spreading: Moscow - 55.3%, regions - 44.7%. 3.81% of the circulation is distributed by subscription, 96.19% by retail
Major advertisers in 2005: Avon, Bourjois, Boots Healthcare (Clearasil), Estee Lauder, L'Oreal Group, Procter&Gamble, "Wild Orchid", "United Europe", "City Shoes".

You can read English magazines for teenagers with at least an intermediate level of language proficiency. If this seems inaccessible to you for now, you can leaf through magazines. In any case, interesting information about the life of your peers abroad is a great incentive to improve your English.

What magazines should you pay attention to:

Girls' Life

The name of the magazine itself determines the target audience. The publication is intended for representatives of the fair sex from 10 to 15 years old. The magazine has been published since 1994 and has not lost its popularity among young readers. Each issue contains information about school and the secrets of learning, tips on how to better communicate with peers, psychological recommendations on ways to increase self-esteem, as well as interesting materials about fashion, beauty, music, literature, celebrities and entertainment. The magazine also has a special “Guys” section.

Teens magazine

The name of this magazine also tells us the target audience - teenagers of both sexes. The magazine contains a lot of information about famous people, life stories, and tips on creating an image. The magazine has a whole section “Competitions” that you might be interested in participating in.

Seventeen

The magazine is more suitable for girls, as it contains a lot of information about style, beauty, face and hair care, advice on the right choice of cosmetics, health, college life and much more. The magazine also provides readers with the opportunity to submit ideas to the editor and even undergo internships at the publication. True, for this you already need to be a college student, whose leadership will allow you to write articles for Seventeen for some time during the educational process.

J-14

A bright magazine for girls aged 13 and over, although it may also be of interest to boys. A lot of information about stars, popular actresses and actors, interviews with celebrities, tips and recommendations. The magazine's sections are varied: celebrity style, interesting things, news, quizzes. there is even a fanfiction section in which readers can create their own works based on their favorite films or books.

Teen Vogue

Magazine about beauty and fashion for teenagers. The magazine's sections are mainly devoted to the topic of style and the latest fashion trends: fashion, style of famous people, beauty, life, competitions. In the magazine you can find a lot of useful tips about beauty, facial care, hair care, choosing the right clothes, applying makeup, and choosing cosmetics.

You can plunge headlong into the world of fashion on the official website of the magazine.

NextStepU

The magazine is intended for purposeful and self-confident young people. If you're looking for information on how to successfully graduate from high school, go to college, or start building a career, you've found what you need. On the pages of the publication you will be given practical advice and recommendations on how to distribute value priorities and create life plans.

We wish you pleasant reading!

INSTITUTE OF DISTANCE EDUCATION

SPECIALTY/DIRECTION/MASTER'S PROGRAM “TEDAGOGICAL EDUCATION”

Control Job

By discipline: « Children's literature»

“Modern Russian periodicals for children and teenagers”

Completed:

2nd year student

3rd semester

Akinfeeva Lyubov Vasilievna

2014

Introduction

1. Variety of periodicals for children and teenagers

2. Analysis of periodicals subscribed to the Tyumen Regional Scientific Library. D. I. Mendeleev"

List of used literature

Introduction

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Top 10 English Language Magazines for Teens

Story

YOUTH MAGAZINES

Online

see also

External links

YES! STARS

YES!

HAMMER

HOOLIGAN

OOPS!

COOL

COOL GIRL

ELLE GIRL

What magazines should you pay attention to:

Girls' Life

Teens magazine

Seventeen

J-14

Teen Vogue

NextStepU

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